Tag Archives: Radio

Step-by-step plan for creating an Integrated Marketing Campaign

Advertising has many things that need to be done to be successful. Just saying there are many steps is not enough. But creating a successful advertising campaign is not an easy feat to undertake. Doing it alone is even more difficult. If you want to be able to reduce some… Read more »

How radio advertising has evolved over the years

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To understand how radio advertising has changed over the last century, you need to understand how radio technology has changed. Even though Marconi was officially recognized as the inventor of the radio; the actual concept of wireless communication can be attributed to everyone’s favorite mad scientist, Nikola Tesla. In the… Read more »

Policy Reforms in Indian Radio Sector will open up doors to new players

Radio stations in India have faced financial crisis in the past and present. Maintenance, license fees and up-keeping the station have proved to be difficult tasks. With commercial radio station it is even more difficult. It is true that radio has begun with the Phase III where the expansion of… Read more »