Tag Archives: Media

What you need to know about developing an integrated marketing strategy before investing a single dollar into advertising

Simply said, an integrated marketing strategy uses various different ways to market a good or services. What a business does is they get the same message out using different advertising mediums. It can be an online advertisement that is run in conjunction with a radio advertisement. Being able to combine… Read more »

An in-depth look at the issues surrounding cinema advertisement in 2017

In a world where companies advertise to increase their customer base or to spread awareness of themselves or their cause, you need to know what you are getting yourself into. Throwing an advertisement on the big screen expecting to make a killing, will not be wise. When you are advertising… Read more »

How cinema advertising can help grow your brand?

I recently went to a drive-in movie theater. They brand themselves as the second oldest grass drive-in in the world. They advertise themselves very well. The movie that I went to go see is a movie that people have waited for two long years. The advertisements before the movie were… Read more »