Looking out for marketing techniques? If yes, you will agree that making sensible and attractive ads will help you get a lot of customers. In this post I am sure, you will learn a lot about making effective traditional advertisements.
It is an era of digitization. Along with the digital marketing, traditional marketing has a good hold over the market. So, it is highly necessary that you create awesome stuff for your traditional advertisements. Let’s take a look at a few paramount points to create your traditional media buying platforms.
1. Headlines Matter
Whenever you place an advertisement, whether it is in the newspaper, magazine or flyers, no one will read the full stuff at the first look. To attract your readers to read the full stuff, you need to put an interesting headline.
Experts always suggest that putting a creative advertisement that will create curiosity in the mind of the reader will help out. The other strategy that could be used is showing some concrete and jaw-dropping facts and figures. Read out the 35 headline formulas of Lars Lofgren
2. Know your audience
While you are promoting your business with advertisements, it is necessary that you put advertisements relevant to your target audience. You need to know the background, educational and intelligence level, language, geography, etc. of your target audience.
This will help you put advertisements that your audience can understand. Moreover, putting advertisements that are out of the understanding level of your target audience is as good as not putting a traditional advertisement.
If you were not able to understand the above example, this is a practical example for you. I have advertised my article here saying that this is the best one! As it is in French you might not understand, if you are not good at French. The importance of understanding your audience will now be very clear.
3. Connect on an emotional level
The best way to be remembered by your customers is to touch their hearts emotionally. We see advertisements that publicize the company’s CSR – Corporate Social Responsibility i.e. they donate a part of the amount for poor children, etc…
This is how you can use the emotional quotient of your customers to advertise your business. This will not only help you get a step ahead of your competitor but will also develop a good brand image.
Not only this way, but you can also advertise your products by making them aware of how important is it for their family and friends. Once, you are able to make them feel insecure without purchasing your product, you are done!!
4. Consistency is everything
The traditional marketing field is approaching the saturation level. Thus, it is mandatory that you be a step ahead of your competitor in advertising. You need to put advertisements at regular intervals and see to it that you are advertising your business to the same group of people every time.
If you fail to do so, people will slowly and gradually forget your brand and simultaneously will keep your competitors’ brand in mind. So, being consistent is very important for advertising. If you are targeting newspapers, magazine, flyers, hoardings, etc. you should not keep a fixed schedule of putting the advertisement. Instead, putting advertisement randomly and frequently will help.
5. Emulate the TV experience
People prefer advertising on televisions because of two reasons. One is the huge mass and the other is the visual effects. What we see, we remember it for a longer period. The same psychological aspect has to be used here in the traditional advertising.
The way you design your advertisement will have a huge effect on your customers. Make your advertisement in a way that it looks catchy and also take care that it is not too spooky. Research shows 30% increase in conversions after changing the design to something more creative.
6. Place does matter
Select the best place possible to advertise your brand. A better place, where a good number of people can take a look at your advertisement, will help you get more conversions. You can use online services like GainBuzz to find a better place for your hoardings.
GainBuzz connects the buyers and the sellers of hoarding advertisements. The major benefit of using these types of online platforms is that you will get a lot of sellers on the same platform and thus they will strive to provide the best deals. Moreover, Gain Buzz helps you with managing the contracts and thus makes your work easy.
Keep in mind the above-discussed points while creating a traditional advertisement. This will ensure that you are making an ad that is good for your potential customers and your business as well.
After publicizing an ad, it is important to keep a track record of which ads are performing better. With this analysis, you can make up future strategies and can focus on the ads that give a higher ROI.