Rs. 150 Crore allotted for advertising and distribution by Parle Agro in 2016


Parle Agro is known for Frooti, the widely popular non fizzy drink is famous amongst all. The drink is also the one that is heavily advertised by Parle amongst its other products. 2015 saw a new Frooti and this re-branding had cost them Rs. 100 Crore and the outcome was quite mesmerising creative with Shah Rukh Khan taking the stage. This year the brand aims to reach even further and hence they have read more